Bike Garage - Extreme Thinking

Tra le persone che ho il piacere di aver conosciuto inward questi anni e che è diventata un'amico c'è Pepo Rosel , parlando con lui ci spesso ci troviamo d'accordo su alcuni punti.
E' per questo che vi consiglio di leggere questo articolo sul suo pensiero, sulle moto e sulla mancanza di idee.  

-In the 80’s the French motorbike media coined the phrase “ La Moto De Monsieur Tout Le Monde “ (Everyman’s Motorcycle, or UJM Universal Japanese Motorcycle) to depict the output from the large 4 manufacturers because they appeared to live totally identical.  If you’d covered the factories’ logos y'all wouldn’t possess got been able to say ane from around other in addition to what is more, at times y'all could fifty-fifty possess got transplanted from ane to around other without much effort, everything was uniform, the same, ‘global’, impersonal in addition to lacking inward imagination in addition to variety.. except that is, for the resistance offered yesteryear the European manufacturers.

However, much the same thing seems to live happening inward the globe of cycle builders

Except for a few rare exceptions, all bikes getting built at acquaint seem to live the same, they follow the same pattern, circular headlight, broad ‘bars, loaf shaped tank, apartment spot ( a baguette). All of them fitted amongst the same useless, obsolete tyres, keeping to the master copy respite in addition to brake set ups that were pathetic years agone when they were launched to the marketplace – in addition to the colours?  My God !!– at that spot is no colour! Everything is olive, grayness (several shades to direct from), black, satin finishes, nighttime – peradventure a reflection of the globe nosotros are living , grayness miserable, uniform in addition to ‘global’ !!!

Of course, none of this matters if the photography of what’s on offering is, ‘cool’ – what makes something ‘cool’ seems to live including all the accepted clues, but that are genuinely clichés, the Chesterfield sofa, the beards, Belstaffs, plaid shirts, the useless in addition to unsafe jet helmet in addition to lastly an prototype that is scribbled over every bit if it was drawn yesteryear mitt inward which y'all cannot brand out the item of the bike, but its all really ‘artistic’ in addition to aesthetic, every bit demanded yesteryear the ‘influencers’, or they won’t divulge the pictures!!

The bikes aren’t given names, they larn numbered instead, the mechanics of the bikes aren’t business office of the deal, they’re non revised or improved, in addition to thus they yet possess got all the shortcomings they had inward their day

However, the client that buys them is happy enough, they’re straight off ‘different’, they’re riding the wave, they’re cool, they’ve joined the novel tribe where a personalized cycle that goes amongst your novel wardrobe is IT, non exclusively …..have they snuff it a McQueen or a Brando, but they’re likewise a ‘wild thing’!

But inward the concluding analysis, they possess got become…………….. simply around other differently identical Monsieur Tout Le Monde in addition to they ride La Moto De Monsieur Tout Le Monde !!!

As inward the 80’s, at that spot are yet a few of us who yet believe inward divergence in addition to that divergence consists of edifice in addition to personalizing motorcycles yesteryear improving them, overcoming their shortcomings in addition to updating them to the 21st century because nosotros believe inward performance,  in improving specifications, inward individuality in addition to inward existent grapheme !!!

Be eXTReme!!!

PS: Next fourth dimension I’ll write almost the press, trends they follow, the influencers, advertorial in addition to the imminent bursting of this bubble ;)..  and straight off I’m off to brand tiffin  !!